A/B Testing QR Codes
8 min read
Pro Feature: A/B Testing is available on Pro (3 tests) and Business (10 tests) plans.
A/B testing lets you compare different landing pages or destinations to find what works best for your audience. With a single QR code, you can test multiple variants and let data drive your decisions.
What is A/B Testing?
A/B testing (also called split testing) is a method of comparing two or more versions of something to determine which performs better. With Quality QR, you can:
- Test different landing pages with the same QR code
- Compare conversion rates between variants
- Automatically split traffic based on your preferences
- Make data-driven decisions about your campaigns
How It Works
Create a Test
Navigate to A/B Tests in your dashboard and click "New Test".
Define Variants
Add two or more destination URLs you want to compare.
Set Traffic Split
Choose how to distribute traffic between variants (e.g., 50/50).
Deploy Your QR Code
Print and distribute your QR code. Traffic is automatically split.
Analyze Results
Monitor performance and declare a winner when you have enough data.
What to Test
Here are some ideas for effective A/B tests:
Landing Pages
Compare different page designs, headlines, or layouts
Offers
Test different discounts, promotions, or incentives
Call-to-Actions
Compare "Buy Now" vs "Learn More" or other CTAs
Content Types
Test video vs text, short vs long form content
Traffic Allocation
You can customize how traffic is split between variants:
50/50 Split
Equal distribution for fair comparison. Best for most tests.
80/20 Split
Send most traffic to your proven winner while testing a new variant.
Custom Split
Divide traffic across 3+ variants with custom percentages.
Declaring a Winner
When your test has collected enough data, you can declare a winner:
- Wait for statistical significance (usually 100+ scans per variant)
- Review scan counts and any conversion data you're tracking
- Click "Declare Winner" to end the test and route all traffic to the winner
- The winning URL becomes the permanent destination for the QR code
Test Limits by Plan
0
Free
3
Pro
20
Business