Quality QR vs Bitly
Bitly is a link shortener that added QR codes as an extra. Quality QR is built for QR codes from the ground up, with better features at a lower price.
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The bottom line
Bitly is a URL shortener that added QR codes as a secondary feature. Quality QR is a QR-code-first platform. The functional difference shows up in three places. First, Bitly's free plan includes only 2 QR codes a month, with no redirects (you cannot change where a code points) and no click and scan history; Quality QR's free tier includes 5 static and 1 dynamic QR code with scan analytics. Second, Bitly's analytics are link-focused (clicks, referrers, geos) and do not include QR-specific data like custom QR design metadata or scan attribution by code variant; Quality QR is built around the QR scan as the primary unit of analysis. Third, Bitly's advanced QR colors, frames and patterns start on its Growth plan at $29/month billed annually; Quality QR offers six dot patterns, custom corner styles, gradients, and design templates from its Pro plan. If your team primarily shortens links and occasionally needs a QR code, Bitly is fine and you do not need a separate tool. If QR codes are the primary surface (packaging, signage, print materials, in-store displays), Quality QR is purpose-built for that and costs less. Choose Bitly if link management is your central use case. Choose Quality QR if QR codes are.
Feature-by-Feature Comparison
Free Tier
| Feature | Quality QR | Bitly |
|---|---|---|
| Static QR codes | 5 | 2 a month |
| Dynamic QR codes | 1 | 0 (no redirects) |
| Free tier expiration | Never | N/A |
| Scan analytics | ||
| Custom design | Custom colors | Limited colors and frames |
Features
| Feature | Quality QR | Bitly |
|---|---|---|
| Dynamic URL editing | ||
| Scan tracking | ||
| Logo upload | ||
| Custom QR patterns | Growth plan and up | |
| A/B testing | ||
| QR-specific analytics | Link-focused |
Pricing
| Feature | Quality QR | Bitly |
|---|---|---|
| Entry paid plan | €5/mo | $10/mo (Core, billed annually only) |
| Plan with custom QR patterns | €5/mo | $29/mo (Growth, billed annually) |
| Business Plan | €10/mo | $199/mo (Premium, billed annually) |
| QR codes on free tier | 5 static + 1 dynamic | 2 a month |
| Annual discount | 20% | Varies |
Pricing Comparison
See how much you can save by choosing Quality QR.
Quality QR
RecommendedPro Plan
- 10 dynamic QR codes
- 30-day scan analytics
- Custom branding
- Priority support
Bitly
Growth Plan
- 10 QR codes a month
- 20 redirects a month
- 120 days of click and scan data
- Billed annually
Why switch to Quality QR?
Quality QR vs Bitly: Common questions
Should I use Bitly or Quality QR for QR codes?▾
Bitly is primarily a URL shortener that added QR codes as a secondary feature. Quality QR is a dedicated QR code platform built from the ground up. If you need robust QR code management with 12 content types (WiFi, vCard, events, etc.), scan analytics, design customization, A/B testing, and team collaboration, Quality QR is the better fit. If you only need basic URL shortening with an occasional QR code, Bitly may suffice.
Is Quality QR cheaper than Bitly for QR codes?▾
Yes. Bitly's paid plans start with Core at $10/month (billed annually only, 5 QR codes a month), and advanced QR colors, frames and patterns start on Growth at $29/month billed annually. Bitly treats QR codes as an add-on to link management. Quality QR's Pro plan at €5/month (about $6) is purpose-built for QR codes with more features at a lower price point.
Ready to make the switch?
Join thousands of businesses who chose Quality QR for better value and features.
Better Value
Quality QR Pro costs 79% less than Bitly's Growth plan, saving you over $250 a year.
Truly Free Tier
One free dynamic QR code forever. No expiration, no hidden limits.
No Hidden Limits
Transparent pricing. What you see is what you get.
Looking for a detailed analysis? Read our full Bitly alternative guide