QR Code Design Best Practices
A well-designed QR code reinforces your brand while remaining easily scannable.
Color Guidelines
Do: Maintain High Contrast
Use dark colors for the QR pattern and light colors for the background. A contrast ratio of at least 4:1 ensures reliable scanning.
Don't: Use Light Foreground Colors
Yellow, light pink, or pale colors as the QR pattern will fail to scan. The pattern must be darker than the background.
Don't: Invert Colors
White QR pattern on a dark background may not scan on all devices. Stick to dark-on-light.
Logo Integration
Logo Size
Keep your logo to maximum 30% of the QR code area.
Logo Position
Always center your logo. The center has the most error correction redundancy.
Simple Logos Work Best
Use simplified versions of your logo. Complex logos may not be visible at small sizes.
Error Correction Level
When adding a logo, use High (H) error correction.
Common Mistakes to Avoid
Using gradients in the QR pattern
Solution: Use solid colors only.
Making QR codes too small
Solution: Minimum 2cm x 2cm for close scanning.
Placing on complex backgrounds
Solution: Always use solid, contrasting backgrounds.
Stretching or skewing the QR code
Solution: Always maintain a 1:1 aspect ratio.
Printing at low resolution
Solution: Export as SVG for print or use 300+ DPI PNG.
Create a branded QR code now
Apply these best practices with Quality QR's design tools.