Advanced Analytics
Deep insights for data-driven decisions
Go beyond basic scan counts with advanced analytics. See geographic heatmaps, identify peak scanning hours, analyze device trends, and understand user behavior patterns.
About Advanced Analytics
Standard scan analytics tell you how many people scanned a code. Advanced analytics tell you who they were, when they scanned, and where they were physically located, in enough detail to make decisions instead of just observe trends. Geographic breakdown drills down to city level so you can see which retail locations, conferences, or print runs actually drove traffic. Time pattern analysis reveals peak scanning hours, which is essential for media buying and for staffing customer-facing operations during a campaign window. Device and browser distribution often reveals surprises: codes printed on packaging targeted at younger demographics frequently see iOS-dominated scans even when the brand assumes a more split audience, which changes how you build the destination experience. Referrer tracking identifies which scans came from each unique short URL surface (the printed code, the social post, the email signature) so you can attribute traffic across channels even when they share a destination. Trend comparisons let you measure week-over-week and month-over-month change to evaluate ongoing campaigns. Advanced analytics is included on Business plans alongside heatmap visualization and analytics export, and complements the version history feature for spotting which configuration changes drove which scan-volume changes.
How It Works
Collect rich data
Every scan captures location, device, browser, time, and referrer information with full privacy compliance.
Visualize patterns
View beautiful charts showing trends over time, geographic distributions, and device breakdowns.
Act on insights
Use the data to optimize placement, timing, and targeting of your QR code campaigns.
Advanced Analytics
Go beyond basic scan counts with advanced analytics. See geographic heatmaps, identify peak scanning hours, analyze device trends, and understand user behavior patterns.
Key Benefits
Perfect For
Identifying best-performing locations
Optimizing campaign timing
Understanding audience demographics
Measuring regional performance
Learn More
Understanding Analytics
Read our comprehensive guide to get the most out of this feature.
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Frequently Asked Questions
Explore More Features
Discover everything Quality QR has to offer
Analytics Export
Export scan data to CSV, Excel, or PDF
Heatmap Visualization
Geographic visualization of scan locations
Version History
Track changes with instant rollback
Scan Velocity Alerts
Get notified on unusual scan activity
Custom Domains
Use your own domain for QR code URLs
Anti-Counterfeit Verification
Cryptographic signatures verify QR authenticity
Design Templates
Save and reuse QR code designs for consistent branding
Dynamic QR Codes
Edit destination without reprinting
Analytics
Track scans, locations, and devices