A/B Testing
Data-driven optimization
Test different QR code destinations, designs, or landing pages to find what works best. Our A/B testing dashboard shows statistical significance so you can make confident decisions.
About A/B Testing
A/B testing for QR codes turns guesswork into data. Instead of printing one version of a flyer, menu insert, or packaging label and hoping it works, you configure two or more destination variants behind a single printed QR code. Quality QR routes each scan to a variant according to the split you choose (typically 50/50, but you can weight traffic however you like) and records which variant the scanner saw. Over time the dashboard shows you conversion rate by variant, statistical confidence, and the projected lift from declaring a winner. Marketers use it to compare landing page headlines, promotional offers, and checkout flows. Retailers use it to test product detail layouts. Event organizers use it to compare registration page designs. Because every scan is attributed, you can make changes with confidence instead of relying on gut feel. A/B testing is included on Pro and Business plans, and runs on the same edge redirect infrastructure as your dynamic codes, so variant selection adds no measurable latency at scan time.
How It Works
Create variants
Set up two or more QR code variants with different destinations, designs, or content.
Split traffic
Configure traffic allocation (e.g., 50/50 split). Our system automatically routes scans to each variant.
Analyze results
Monitor performance in real-time. We calculate statistical significance so you know when you have a clear winner.
A/B Testing
Test different QR code destinations, designs, or landing pages to find what works best. Our A/B testing dashboard shows statistical significance so you can make confident decisions.
Key Benefits
Perfect For
Testing different landing pages
Comparing promotional offers
Optimizing call-to-action design
Measuring design impact on scans
Learn More
A/B Testing Guide
Read our comprehensive guide to get the most out of this feature.
Ready to get started?
Create your first QR code in seconds. No credit card required.
Frequently Asked Questions
Explore More Features
Discover everything Quality QR has to offer
Advanced Analytics
Geographic breakdown, time patterns, and trends
Analytics Export
Export scan data to CSV, Excel, or PDF
Heatmap Visualization
Geographic visualization of scan locations
Version History
Track changes with instant rollback
Scan Velocity Alerts
Get notified on unusual scan activity
Custom Domains
Use your own domain for QR code URLs
Anti-Counterfeit Verification
Cryptographic signatures verify QR authenticity
Design Templates
Save and reuse QR code designs for consistent branding
Dynamic QR Codes
Edit destination without reprinting