Using QR Codes for Event Marketing and Ticketing

QR codes streamline every phase of event management: pre-event registration tracking, at-event mobile ticketing and check-in, real-time wayfinding, session feedback collection, and post-event resource sharing. Key benefits include 60% faster check-in with mobile tickets, trackable promotional materials, and instant contact exchange via vCard QR codes.

Pre-Event: Registration and Promotion

Promotional Materials

Add QR codes to posters, flyers, and social media that link directly to your registration page. Track which channels drive the most signups.

Early Access

Create exclusive QR codes for VIP early registration. Makes recipients feel special and creates urgency.

Mobile Tickets

Replace paper tickets with QR codes. Faster check-in, no lost tickets, and real-time attendance tracking.

Wayfinding

Place QR codes around the venue linking to maps, schedules, and session information.

Session Feedback

QR codes at each session for instant feedback while the content is fresh in attendees' minds.

Networking and Engagement

Digital Business Cards

vCard QR codes let attendees exchange contact information instantly. No more lost business cards.

Social Sharing

QR codes that link to pre-written social posts make it easy for attendees to share their experience.

Post-Event: Follow-Up

Resources and Recordings

QR codes in swag bags or follow-up emails linking to presentation slides, recordings, and resources.

Surveys

Direct links to feedback surveys while the event is still memorable.

Plan your next event with Quality QR's comprehensive QR solutions.

Frequently Asked Questions

How do QR code mobile tickets work for events?

Attendees receive a unique QR code via email that serves as their ticket. At check-in, staff scan the code with a phone or tablet, which validates the ticket and marks the attendee as arrived in real-time.

Can I track which promotional channels drive the most registrations?

Yes, create different QR codes for each channel (posters, social media, email) linking to the same registration page. Analytics show which codes get the most scans, revealing your best-performing channels.

What's the best way to use QR codes for networking at events?

Create vCard QR codes that attendees can share for instant contact exchange. Display codes on name badges or in the event app. Recipients scan to save contact details directly to their phone.

How can QR codes improve event feedback collection?

Place QR codes at each session linking to feedback forms. Attendees can respond immediately while content is fresh. This typically increases feedback rates 3-5x compared to post-event surveys.